i found this in: http://www.ferrago.com/story/3480
i'm really excited
Several rumours of SEGA re-entering the hardware market have been flying around the less well lit parts of the internet
recently, and as such we've felt no need to report them. Until now.
It all started with speculation surrounding Sammy's arcade platform 'Atomiswave'. Some thought that Sammy
could port this new system to a home console and brand it with their child company's well known SEGA logo.
SEGA threw some nitroglycerin into the mix last week with a press release announcing their E3 offerings - "Learn about SEGA's 2004 line-up and hear BIG news you'd NEVER guess". Some PR person getting overexcited (as they often do - it's their job), probably. The tasty part of this rumour is still to come, however.
Slick electronics weblog Gizmodo, was sent a tip from a reader regarding an encounter with a games industry veteran -
It may be pure coincidence but I thought I'd let you know something I heard the other night. I was at dinner with a
woman who has worked as a headhunter in the video game industry for 7 years; "Since before there were women in the
industry", she says. It was the first time I'd been around a woman with more video game history/knowledge than
myself and it was deeply emasculating. More than a little out of my element not being the alpha male in an electronics
discussion, I stooped to the tried and true favorite of drowning her in booze to pump up my self esteem. She mentioned
after several glasses of wine that she was going to E3. Naturally, acting like the well educated, adult male that I am,
I begged and pleaded with her to let me tag along as her assistant making promises to rub her feet at night and let her
call me 'Scoop'. She told me in no uncertain terms that there was no way she would take me.
I had been a little overserved myself so instead of throwing wine in her face like I do with most women who turn down my
extravagant requests I entered into an argument about the coming Playstation 3 and Xbox 2 announcements. At this point
she mentioned to me how new console announcements are pass‚ since there were four big console makers and they were
always announcing something new. Sensing a small victory I pounced, "there are only 3 console makers!" Like a
mother scolding her son she replied, "no, there's Sony, Nintendo, Sega, and Microsoft."
"Sega?", I questioned, "but they're out of the console business?" She stopped what she was
saying and looked at me, then mumbled something about how I should forget what she said. Relishing my perceived victory
over her supposed video game industry knowledge I let the Sega remark slip thinking it was brought on by the liquor.
After seeing your post about a possible Sega announcement I figured I'd drop you a line. I agree with your opinion
that a Sega announcement is unlikely, but seeing your post and hearing this woman's drunken remarks is a little
interesting.
Make of it what you will. The official line from SEGA is predictable:
"SEGA cannot comment on rumors relating to its exclusive press event on day one of E3," a PR spokesperson read from a script. "SEGA remains excited about its powerful lineup of yet-to-be announced titles." More on this soon.
